Do it Right or Not At All
It's completely fine to not do something in business. In fact, you should not do lots of things.
We’ve all heard it from countless sources over the years - Do it right, or not at all.
The problem is that what most people actually mean is do it right or do it right.
In business, the ‘Not at all’ part is the most important.
Not at all is a good choice
There’s always a choice to not do something, and it should be considered.
Social media account
Blog
New working hours tracking system
You don’t have to have any of these. Each is there just to serve a purpose - perhaps finding new clients, or communicating with them.
If you already have a stream of new clients, and an effective way to communicate with them, then you don’t need the above. That purpose can be fulfilled another way.
Another grain of sand on the beach
Creating a new blog, launching a new company Facebook account, another website in Google - a half-done job is like throwing another grain of sand on a beach and hoping someone will find it.
In digital marketing we talk about the 10x user experience - can you make a blog that’s 10x better than anything out there? If not, don’t waste your time. A half-done marketing job will still cost money, but bring none of the benefits. It’s OK to not have a blog, to not have social media, or anything else.
A rushed job costs money without benefits
Let’s say I’m looking for a new working-hours tracking system. Aim: find a system that’s faster to use and gets better data out.
A rushed job will still cost money to implement, yet achieve neither.
If you don’t have the time to do it well, no problems. Another option is to save your time and resources until you have the time to do it properly.
It’s OK to say “we cannot do that well, so let’s not do it at all”. A poorly done job still incurs the costs, yet brings the same benefits as not doing it all at.
