You cannot add anything
Every resource is finite. If you try and add something, you are really replacing or diluting something else.
Let’s say I add a new marketing message to my website. That’s really diluting the existing marketing messages. And, it might also replace an old message in the prime spot of the website.
Or maybe I add a new marketing stream or product to my range. Resources are always finite, no matter how large. The time and money going into that development is not going into my existing marketing streams or products.
Always think in terms of replacing and beware of dilution. Is the new thing good enough to be worth replacing the current one? Or would I be better off-putting the extra resources into the existing item?
