Digital Marketing Webinar: Everything a decision Maker needs to know, in 1 hour

Part of the Republic of Work Lunch and Learn series, 17th Aug 2021

So, what’s this about?

The SquareFish team is regular speakers at events on a range of topics. On 17th Aug 2021, Phil presented a webinar on Digital Marketing for Decision Makers as part of the Republic of Work Lunch and Learn series.

The recording of the webinar is below, and below that, you’ll find a list of all the resources mentioned.

Enjoy.

Digital Marketing: Everything a Decision-Maker Needs to Know, in 1 hour

Recorded 17th Aug 2021 for Republic of Work’s Lunch and Learn series.

 

Aim of the Webinar:

There are infinite ways to spend time and money in digital marketing. But how do you decide what will be the best use of your budget?

Phil from SquareFish helps show you how the SquareFish team go about making these important but difficult decisions.

Topics Covered

  • Solid overview of the main areas of digital marketing

    • Search Engine Optimisation (SEO)

    • Paid Advertising & Pay-Per-Click (PPC)

      • Search PPC advertising

      • Display PPC advertising

    • Social media

      • Paid and free sides

    • Click-through-rate Optimisation (CTR)

  • Pros and Cons of each

  • Top Tips and main pitfalls of each

  • How to work out which will be most effective for your business

Webinar Recording

This Webinar was recorded on 17th Aug 2021 as part of Republic of Work’s Lunch and Learn Series.

Resources mentioned

Here are the links to all the resources mentioned in the webinar:

Backlinko - the best place to learn SEO on the internet, with tonnes of free resources (and our favourite CTR optimisation resource too!)

Google My Business - a free tool. Lets you control many aspects of the ‘first impression’ of your company on Google. Well worth doing for all companies.

Ahrefs - an amazing toolset for backlink and SEO analysis. Also, great for keyword research. Paid accounts only, though they do offer very good value trials.

Google Ads - Where you buy the ads both for search PPC and display PPC. Also, handy for keyword research, though paid for tools like Ahrefs give far more info

More Learning:

SquareFish Resource Hub - where we publish lots of articles, including lots on digital marketing and SEO

Republic of Work Lunch and Learn series - this has a steady stream of great presentations on a huge variety of topics, including plenty on marketing

Just Ask

if you would like us to speak or do a webinar for you.

If you are a community of startups or SMEs, and would like us to share some of the things we’ve learned running companies over all the years, please just ask.

This is something we do for free. We are happy to help; sharing the lessons we’ve learned over the years could help other businesses to grow and flourish.

Entrepreneurship, Business fundamentals (especially in the start-ups’ area) and digital marketing would I guess be our strongest skill set, and we are always happy to share the bits we’ve picked up running companies.

 

This video is part of the Entrepreneur’s Resource Hub

Your expertise in your industry is watertight

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